UberEats Super Bowl
Eat Local
Client: UberEats
Agency: Special Group US x R/GA NY
Highlights: Established $20 Million Restaurant Relief Fund | $164 million Earned Media | 4.5 million orders to local restaurants during the key PR time frame | 71.5% increase in new customers on Super Bowl Sunday
Wayne and Garth reunite to sell out in support of local restaurants.
In partnership with Special Group Australia, we brought back Wayne and Garth, the original Local Access TV heroes, to use their local credentials to support local restaurants when they needed it most. Alongside the big shiny Super Bowl TV spot, we helped create a 2.5 hour credit roll on YouTube to give credit where it was due, name by name, to over 100,000+ local restaurants on the app. Fans in the comments said it was basically Wayne's World 3, featuring everything you’d expect and more, from a jam session with Alice Cooper to nail painting with Cardi B. This Credit Roll went live right after the big game.
Taking it to social
Referencing the classic ‘GAME ON. GAME OFF!’ scene from Wayne's World, we built ‘ORDER ON. ORDER OFF!’ When other brands Super Bowl spots aired, we dropped custom Uber discount codes encouraging viewers to order the local version instead.
