Preservation Play

Client: Various NGOs including Project Zero and Rainforest Trust

Agency: R/GA London

Highlights: Fast Company World Changing Ideas Awards, Honorable Mention | Fast Company Innovation by Design Awards, Finalist | Editors Pick, Ad Age

YouTube nature videos generate money for conservation NGOs

Nature videos that help people relax, sleep and be productive now have over a billion views on YouTube. However, for all these views, none of the ad revenue being generated was going towards protecting the environments they feature. But, by choosing a Preservation Play video, you are helping pay nature back. Because, unlike most nature videos, the advertising revenues from your views go directly to conservation NGOs.

Preservation Play