Deadly Questions

Deadly* Questions

* Deadly is an Aboriginal colloquialism for ‘awesome’ or ‘great’

Client: Aboriginal Victoria, Department of Premier & Cabinet

Agency: Clemenger BBDO, Melbourne

Highlights: Assisted in first ever Indigenous Treaty in Australia | 2x Cannes Shortlist | 2x Spikes Asia Gold

As the State of Victoria reached a pivotal moment on the path to creating the first ever Treaty with Aboriginal Australians, Deadly Questions provided a platform to open up a conversation and challenge racist stereotypes.

The questions weren’t always easy to read, but starting a dialogue between Aboriginal and non-Aboriginal Victorians is the start of a better future for Australia, one that truly recognizes its first peoples.

The campaign was talked about in the Ministers speech as the historic Treaty bill was passed in parliament to cheers and tears. The focus of the website and campaign is now around educating Australian’s on the Treaty itself, and begin a national conversation so more might exist.

Visit deadlyquestions.com.au to ask yours.