Mark The Time
Mark The Time
Client: Clean Slate NY
Agency: R/GA NYC
Highlights: Clean Slate Law passed the vote in the NY State Senate | D&AD 2x Shortlist | Cannes Lions Outdoor 2x Shortlist and Sustainable Development Goals 1x Shortlist | Anthem Awards Gold | LIA 1x Gold and 1x Bronze | AICP Winner, Purpose Driven | Clios 1x Gold, 1x Silver, 1x Bronze | Fast Company’s World Changing Ideas, Honorable mention
A criminal record shouldn’t be a life sentence
One in three Americans has a criminal record, restricting their ability to get housing, education, and a job. A week before NY State Legislators voted on a bill that would seal criminal records and help millions, we unveiled a powerful mural hand-painted by formerly incarcerated activist Zaki Smith. It leveraged a medium typically used by inmates—hash marks. But, instead of simply representing time suffered in prison, we recontextualized the marks to illustrate the injustice suffered after release, literally illustrating the unjust system of perpetual punishment.
