OutThereForUs
OutThereForUs
Client: The Ad Council
Agency: R/GA NY
Highlights: D&AD Shortlist x2 | Cannes Shortlist | One Show Shortlist x5 | Webby Honoree | Clio Shortlist | ADC Shortlist x4 | Feature on USA Today & ABC News | Creativity Pick Of The Day
Turning a medium that once reached millions, into personal letters of gratitude.
As CoVID-19 hit New York City and millions went into lockdown, the Ad Council turned digital out-of-home space into personal letters of gratitude for essential workers, the only people who were still out there on the street. They were #OutThereForUs. People could deliver messages of appreciation directly to these workers via Twitter. Then their messages appeared on repurposed, donated media space, located where essential workers would see.
