Ghost with Uber
Client: Drink Wise / Uber
Agency: Clemenger BBDO, Melbourne
Highlights: Campaign Brief | The Drum | LBBonline
When it’s time to go, it’s time to Ghost with Uber
Ghosting, Smoke Bombing, The Phantom or the Ninja. Whatever you call it, the art of silently escaping your friends before the tequila shots comes out is a necessary skill for any adult. But, peer pressure often gets in the way of goodbye, leaving many feeling trapped to stay for that fateful ‘one more drink’. Enter Ghost with UBER. It’s the easiest way to tell your friends you’re leaving, without having to tell them you’re leaving.
Choose Your Ending
On any given night out we all must chose between going hard, or going home. So, we gave targeted viewers this same choice on YouTube with two films that showed the outcome of either decision.
Option 1: Go Hard
Option 2: Go Home
Projection Stunt
The timing of this stunt was annoyingly close to the release of the Ghostbusters reboot. In saying that, it may have worked to our advantage.
