Vaccinate The Block

Vaccinate The Block

Client: Uber

Agency: R/GA NY

Highlights: $2.4 million private donations + $1 Billion Federal Investment From Biden | Webby Winner, Integrated Campaign, 2022 | Webby Honoree, Best Cause Related Campaign, 2022 | AICP Next Awards Shortlist, Integrated / Influencer / Social | One Show, Influencer Marketing Merit | Ad Age Creativity Top 5 | Ad Age Creativity Pick of The Day

Tyler Mitchell directs Spike Lee on his block in Brooklyn in cinematic vaccine access PSA.

Despite biased assumptions and patronizing PSA’s, the primary reason Americans in underserved communities weren’t vaccinated was not access to education, but access to vaccination sites. So, Uber committed $10M worth of free rides, and allowed all Americans to donate money for more rides directly in the app. To promote this effort and drive donations, we created an integrated TVC + OOH + Social campaign with voices these communities trust.