House of ‘98
Client: ESPN
Agency: R/GA NY
Highlights: ADC Bronze x3 | Clio Sports Silver x3 | Webby Nominee x2 | One Show Shortlist x3 | Clio Shortlist
Dial up your internet and scroll back to the 1998.
The Last Dance was going to be the TV event of the year, putting a spotlight on Michael Jordan’s final season with the Chicago Bulls and their run for a championship in 1998. The series, steeped in nostalgia for the 90’s, rolled out over a month. So, to keep fans engaged between weekly episode drops we transported fans back to 1998, digitally. The music, the bad web design, the 10XL suits.
Dial it up here - Houseof98.com
Magazine Stand
We dug up back issues of ESPN Magazine from 1998. Fans could also purchase poster versions of the covers, just like an angsty 90’s teen.
Video Rewind
Watch exclusive unreleased footage that didn’t make the cut. Inside team knowledge from Rodman and hot takes from ESPN personalities on the 1998 season.
Music & Live Events
All the tracks from The Last Dance. Instagram live performances and interviews from 1998 rappers and personalities, Swizz Beats, Lupe Fiasco, Jadakiss and more.
Stories & Articles
Breaking down everything that was happening in broader culture of 1998. The parties. The fashion. The movies. All written by ESPN’s culture journalism wing - The Undefeated.
Wallpapers
Take your devices back to ‘98
Banner Ads
We made some banner ads for products we wish existed to sit on the site. Everyone hates banners. People liked these ones.
